Official Rules

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

1. Eligibility: Fender My Favorite Mod Prize Draw (the “Prize Draw”) is open only to individuals who are legally residing in the United Kingdom (“UK”) and the fifty United States and District of Columbia (“U.S.”) who are at least eighteen years old at the time of entry. Employees of Fender Musical Instruments Corporation (”Sponsor”), Merkle Inc. (“Administrator”), and their parent and affiliate companies as well as the immediate family (spouse, parents, siblings, and children) and household members of each such employee are not eligible. The Prize Draw is subject to all applicable laws and regulations and is void where prohibited. Participation constitutes entrant’s full and unconditional agreement to these Official Rules. Sponsor’s and Administrator’s decisions are final and binding in all matters related to the Prize Draw. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsor: Fender Musical Instruments Corporation, 1575 N Gower Street, Suite 170, Los Angeles, CA 90028, U.S.A. Administrator: Merkle Inc. (previously known as HelloWorld, Inc.), 3000 Town Center, Suite 2100, Southfield, MI 48075, U.S.A.

3. Timing: The Prize Draw begins on July 9, 2025 at 9:00 a.m. United States Pacific Time (“PT”)/5:00 p.m. British Summer Time (“BST”) and ends on July 22, 2025 at 11:59 p.m. PT/July 23, 2025 at 7:59 a.m. BST. (the “Promotion Period”). Sponsor’s and Instagram’s servers are the official time-keeping devices for the Prize Draw.

4. How to Enter: There are two ways to enter during the Promotion Period. If entering via a mobile device and using your wireless carrier’s network, standard data charges from your wireless carrier may apply.

A. Register on the Prize Draw Site: During the Promotion Period, visit fender.com/pages/my-favorite-mod-sweepstakes (“Prize Draw Site”) and follow the links and instructions to accurately complete and submit the registration form, including your first and last name (initials are not sufficient), email address, country of residence and your agreement to these Official Rules. You will also be presented with two optional questions: which Fender guitar model do you own (if any) and have you modified a guitar. Upon submitting your registration you will receive one entry into the Prize Draw.

For U.S. Residents Only: By submitting the registration form you agree to receive email marketing communications from Sponsor. You may opt-out of these email communications at any time. Should you choose to opt-out during the Promotion Period your Sweepstakes entry will continue to be valid as long as it meets all other criteria required by these Official Rules. If you have previously opted-out of marketing communications from Sponsor you will not be re-added to Sponsor’s email list.

For UK Residents: UK Residents will have the optional opportunity to subscribe to email marketing from Sponsor. Participation is not mandatory, and you may unsubscribe from these email communications at any time.

B. Enter by Posting on Instagram: To enter on Instagram, you will need to have a public, personal Instagram account. Creating an Instagram account is free but subject to its Terms of Use.

During the Promotion Period, take the following actions to earn an entry:

(1) Follow @fender on Instagram;

(2) Take a photo of your modified Fender guitar or go to the Prize Draw Site for a linked free image (each, a “Photo”);

(3) Post the Photo in your Instagram feed and include the hashtag for your country of residence -- #FenderModSweepstakesUS for U.S. or #FenderModPrizeDrawUK for UK -- in the original caption to your post (your “Post”). Note: Instagram Stories and Instagram Reels will not be deemed entries. In addition Instagram in-feed posts where the required hashtag is included in a comment rather than the caption of the original post also will not be deemed entries.

(4) Your Post need not include any reference, positive or negative, to Sponsor’s products or services other than the required Photo, and including such a reference will not improve your chance of winning. However, your Post must not violate any of the Content Restrictions for your Entry on Instagram listed below;

(5) Your account settings must be public when you Post and remain public until the prizes are awarded (as described in Section 7); and

(6) You must not change your Instagram handle once you post to enter this Prize Draw and until the prizes are awarded (as described in Section 7).

Content Restrictions for your Entry on Instagram:

· Your Post must be your original work (other than the image provided by Sponsor);

· Your Post must be a photo only, videos not permitted;

· Your Post must not convey any claims regarding Sponsor’s products or services that would be deemed unsubstantiated or deceptive if made by Sponsor. If you include a reference to Sponsor’s products or services in your Post, such reference must be based upon your personal knowledge and reflect your honest opinion;

· You must have permission to include the handles, names or likenesses of any individuals mentioned in your Post and to grant the rights set forth in Section 5. If requested, entrant must be able to provide such permissions in a form acceptable to Sponsor. You may not include minors in your Post.

· Your Post must not contain material that violates or infringes another’s rights and therefore may not feature images, artwork, logos, brand names, trademarks, music of any kind (including but not limited to any music being played by entrant in any video posted to enter this Prize Draw), stickers or any other intellectual property of any person or entity, other than that of the Sponsor (which you are able to use for purposes of this promotion only);

· Your Post must not make references to or include: alcohol, illegal drugs, marijuana, tobacco, or firearms/weapons, any activities that are or appear to be dangerous, or any political agenda;

· Your Post may not be indecent, obscene, sexually explicit, hateful, promote bigotry, racism, hatred or harm against any group or individual or promote discrimination based on race, gender, religion, nationality, disability, sexual orientation or age; and

· Your Post may not be tortious, defamatory, libelous, disparage Sponsor or any other person or party, or contain material that is unlawful in any way.

By posting content to Instagram that conforms to all of the above requirements, you will receive one entry into the Prize Draw. Sponsor, in its reasonable discretion, may disqualify any Post that it finds unlawful, or in violation of these Official Rules.

Limits: You may receive one entry by registering on the Prize Draw Site, and one entry by posting eligible content on Instagram. Multiple entrants are not permitted to share the same email address or Instagram handle. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, identities, Instagram handles, registrations and logins, or any other methods, will void that entrant's entries and that entrant may be disqualified. Use of any automated system to participate is prohibited and may result in disqualification. In the event of a dispute as to the identity of an entrant, Sponsor and Administrator will rely on the information submitted by the entrant when entering this Prize Draw, including information associated with entrant’s Instagram account (if applicable). If any additional information provided by entrant in order to claim the prize is inconsistent with the information provided when entering this Prize Draw, Sponsor and/or Administrator may disqualify such entrant and such disqualification may result in the forfeiture of any prizes won. Sponsor, in its discretion, may require additional documentation from entrant to show proof of entrant’s identity.

5. Sponsor’s Use of Social Post Content: Posting on Instagram to earn an entry constitutes entrant’s consent to give Sponsor a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such Posts, in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes, to the fullest extent permitted by applicable law. Each entrant shall not exercise any claim for infringement of any moral rights or similar right or interest to or in such Posts. If requested, entrant will sign any documentation that may be required for Sponsor or its designees to make use of the non-exclusive rights entrant is granting to use the Post.

6. Prize Drawing and Winner Requirements: Administrator is an independent organization whose decisions as to the selection of the potential winners are final and binding. Administrator will randomly select the potential winners from all eligible entries received during the Promotion Period, on or around July 30, 2025. Potential winners who entered by registering on the Prize Draw Site will be notified by email from Administrator. Potential winners who entered by posting on Instagram will receive a direct message from @Fender directing them to complete an online form providing their name, address, email address and birth date within three days of the date notice or attempted notice is sent. If a Grand Prize winner is a U.S. resident, winner will also be required to sign and return a Declaration of Compliance, Liability Waiver and where not prohibited a Publicity Release ("Declaration") which must be received by Administrator within three days of the date notice or attempted notice is sent by email, in order to claim the prize. If a Grand Prize winner is a UK resident, winner may be required to provide their name, home mailing address (P.O. Boxes may not be permitted), and date of birth to confirm eligibility and for purposes of prize fulfillment within three days of the date notice or attempted notice is sent by email in order to claim the prize. Other than the initial DM to winners who entered on Instagram, all other communications related to the prize drawing, including Declarations, will be sent to potential winners by email from Administrator.

If a potential winner of any prize cannot be contacted, fails to sign and return the Declaration (if applicable) or provide any other requested information within the required time period, or the prize is returned as undeliverable, the potential winner forfeits the prize. Receiving a prize is contingent upon compliance with these Official Rules. In the event that a potential winner is disqualified for any reason or forfeits the prize, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries, time permitting.

7. Prizes, Approximate Retail Value (“ARV”), and Odds of Winning:

A. Prizes:

Twenty Grand Prizes: One Fender Player II Modified Telecaster^® guitar. Style, color, features and all other details will be determined by Sponsor in its reasonable discretion. ARV: $1,029.99 USD; £999.

Additional Terms: Prizes are non-transferable, and no substitution will be made except as provided herein at the Sponsor’s reasonable discretion. Sponsor reserves the right to substitute a prize (or component thereof) for one of equal or greater value if the designated prize should become unavailable for any reason. Where applicable, winners are responsible for all taxes and fees associated with prize receipt and/or use. Winners from the U.S. will receive an IRS Form 1099 MISC reporting the actual value of the prize received. ARVs are determined as of the time these Official Rules were published and the value of a prize may fluctuate. A winner is not entitled to any difference between the ARV and the actual value of the prize at the time the prize is awarded. Prizes will be fulfilled approximately 8-12 weeks after winner confirmation. Limit of one prize per household.

B. Total ARV: The total ARV of all prizes in the Prize Draw available to US winners is $20,599.80 USD.

C. Odds of Winning: The odds of winning a prize depend on the total number of eligible entries received during the Promotion Period.

8. Release:

For US entrants: By receipt of any prize, winners agree to release and hold harmless Sponsor, Administrator, Instagram, Inc., Meta Platforms, Inc. and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from any and all actions, claims, injury, loss or damage arising in any manner, directly or indirectly, from participation in this Prize Draw and/or acceptance, use, inability to use, misuse or redemption of a prize (including any injury or harm related thereto).

For UK entrants: Where permitted by law, Sponsor, Administrator and and their affiliates, subsidiaries, retailers, and agents, and each of their officers, directors, employees and agents (“Sponsor Affiliates”) will not be responsible or liable to compensate a winner or accept any liability for (i) any losses that were not caused by any breach of these Official Rules by Sponsor, Administrator and/or Sponsor Affiliates (ii) any business loss (including loss of profits, revenue, contracts, anticipated savings, data, loss of goodwill, or wasted expenditure), or (iii) any indirect or consequential losses that were not foreseeable to both at the time winner began participating in the Prize Draw or using, if applicable, any Prize. Sponsor, Administrator and the Sponsor Affiliates will also not be responsible for any delay or failure to comply with its obligations under these Official Rules if the delay or failure is attributable to circumstances beyond Sponsor’s, Administrator’s and/or Sponsor Affiliates’ reasonable control. This provision does not affect a prize winner’s right to receive the relevant prize within a reasonable time. Nothing in these Official Rules limits or excludes Sponsor’s, Administrator’s and/or Sponsor Affiliates’ responsibility to UK entrants for fraudulent representations or for death or personal injury caused by negligence or willful misconduct.

9. Publicity: Except where prohibited by applicable law, acceptace of a prize constitutes each winner’s consent to Sponsor’s and its agents’ use of winner’s name, entry on Instagram, prize information, likeness, photograph (including but not limited to winner’s Instagram profile photo), social handle, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration. Sponsor is not obligated to use any of the above-mentioned information or publicity materials but may do so and edit such information or materials at its sole discretion, without further obligation or compensation.

10. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Prize Draw if any fraud, technical failures, human error, or any other factor impairs the integrity or proper functioning of the Prize Draw, or any event or cause beyond Sponsor’s control (e.g. events such as natural calamities, national emergencies, wide spread illnesses, declarations of war, acts of God, acts of terrorism) interferes with any aspect of the Prize Draw, including but not limited to fulfillment of the prize(s), as determined by Sponsor in its reasonable discretion. In such event, Sponsor may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance and may modify the prizes offered herein. Sponsor reserves the right, in its reasonable discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Prize Draw, including but not limited to submitting fraudulent entries, or to be acting in violation of the Official Rules of this or any other promotion offered by Sponsor or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Prize Draw may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. In no event will more prizes than are stated in these Official Rules be awarded. If, due to technical or human error, more prize notifications are sent (or more claims are received) than the number of prizes offered as set forth in these Official Rules, Sponsor reserves the right to award the intended number of prizes to the intended, eligible prize claimants selected. In the event there is a discrepancy or inconsistency between any other statements contained in any Prize Draw-related materials and the Official Rules as posted on the Prize Draw Site, the Official Rules as posted on the Prize Draw Site shall prevail, govern and control.

11. Limitations of Liability: Except as prohibited by law, and subject to the express exception for UK residents in Section 8 above, the Released Parties are not responsible for: (a) any incorrect or inaccurate information either caused by printing errors or by any of the equipment or programming associated with or utilized in the Prize Draw or provided by entrants; (b) technical failures of any kind, including but not limited to malfunctions, interruptions or disconnections to the internet, in phone lines or network hardware or software; (c) unauthorized human intervention in any part of the Prize Draw, including but not limited to the entry process; (d) technical or human error which may occur in the administration of the Prize Draw, including but not limited to the processing of entries; (e) late, lost, undeliverable, damaged or stolen mail; or (f) to the extent permitted by applicable law, any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Prize Draw, or to the receipt, use, inability to use, or misuse of any prize. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Prize Draw, if it is possible.

12. Disputes: Except where prohibited, entrant agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with this Prize Draw or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan or the appropriate Michigan State Court located in Oakland County, Michigan; (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Prize Draw, but in no event attorneys’ fees; and (c) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Prize Draw, shall be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

For UK entrants: Entrants from the UK, the law of your place of residence shall apply to the extent that the mandatory law of your place of residence is more favorable than the laws of the State of Michigan. Entrants from the UK agree to submit to the non-exclusive jurisdiction of the courts of the State of Michigan, which means that such UK entrants may bring a claim to enforce their consumer protection rights in connection with these Official Rules in the State of Michigan or in the UK.

13. Severability: If the application of any provision of these Official Rules to any particular facts or circumstances shall for any reason be held to be invalid, illegal or unenforceable by a court, arbitration panel or other tribunal of competent jurisdiction, then (a) the validity, legality and enforceability of such provision as applied to any other particular facts or circumstances, and the other provisions of these Official Rules, shall not in any way be affected or impaired thereby; and (b) such provision shall be enforced to the maximum extent possible. In addition, if any provision contained in these Official Rules shall for any reason be held to be excessively broad as to duration, geographical scope, activity or subject, it shall be construed by limiting and reducing it, so as to be enforceable to the extent compatible with applicable law.

14. Entrant's Personal Information: When you enter this Prize Draw, you provide certain personal data to the Sponsor, including your valid email address and/or your Instagram handle. For this purpose, the Sponsor is a data controller of any personal data that you provide. Where the provision of any personal data is marked as a mandatory field for the purposes of the Prize Draw, should you refuse to provide such data, your entry into the Prize Draw will not be valid. Personal data will be used to administer the Prize Draw, contact potential winners and allocate the prizes and for any other purposes notified in Sponsor’s Privacy Policy. The processing of your personal information for these purposes is necessary for the performance of the contract entered between you and the Sponsor when entering the Prize Draw. Your personal data will be retained for as long as necessary for the administration of the Prize Draw , contacting potential winners and allocating the prizes . Your personal data will then be archived to be used in the event of a litigation or dispute for the applicable statute of limitations, or for as long as required by applicable laws - after which point your personal data will be deleted. All personal data collected in connection with the Prize Draw will be processed by the Sponsor and the Administrator and will be stored on servers and computer systems which are based in the United States of America . For additional information about the Sponsor’s processing of any personal data that you submit, please visit Sponsor’s privacy policy for your country of residence: US Privacy Policy or UK Privacy Policy. Sponsor’s Privacy Policies set out further details in relation to any rights that you have in relation to the data that you provide, including how to contact Sponsor. The Administrator acts in the capacity of a data processor, processing such personal data on the instructions of the Sponsor. The Administrator may, from time to time, receive formal requests from U.S. government agencies for personal data collected in connection with the Prize Draw. The Administrator has a process to receive, assess and respond to such requests which include reasonable legal challenge where appropriate. In some circumstances, the Sponsor and/or the Administrator may be required, under U.S. law, to share your personal data with U.S. governmental authorities, courts, or other regulators..

15. Winner List: Please see this winners list for the names of the winners. The winner list will be posted after winner confirmation is complete.

This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram, Inc. or Meta Platforms, Inc.