2025 OREO Playful Lunar Eclipse Sweepstakes

OFFICIAL RULES

NO PURCHASE NECESSARY.
A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING.

OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA, 18 YEARS AND OLDER.


The Sweepstakes is in no way sponsored, endorsed, administered by, or associated with Meta Platforms, Inc. or TikTok Inc.

Sponsor is not affiliated with Meta Platforms, Inc. or TikTok Inc. in any way.

           

1. TO ENTER: The 2025 OREO Playful Lunar Eclipse Sweepstakes (the “Sweepstakes”), sponsored by Mondelēz Global LLC (“Sponsor”), begins at approximately 12:00:01 a.m. ET on August 25, 2025 and ends at 11:59:59 p.m. ET on September 24, 2025 (the “Sweepstakes Period”). There are multiple ways to enter this Sweepstakes as described below; however you may enter only 1 time during the Sweepstakes Period by using only 1 of the entry methods outlined below.

 

During the Sweepstakes Period, take 1 of the following actions to earn an entry:

 

A.     Go to oreo.com/playfulsweeps and complete the registration form by submitting your first name, last name, valid email address, checking the box verifying you are 18 years of age or older and agreeing to these Official Rules, and making your guess as to “how many OREO cookies would it take to reach the moon?” Note: Your guess is for fun only and will NOT impact whether or not you receive an entry. Upon completion and submission of the registration form and providing your guess, you will receive 1 entry into the Sweepstakes. OR

 

 

B.     An eligible entrant who is logged in to their Facebook, Instagram or TikTok account may be presented with a Facebook, Instagram or TikTok sponsored post prompting the entrant to enter the Sweepstakes (the “Ad”). Sponsor will determine Ad placement in its sole discretion. Accordingly, only select Facebook, Instagram or TikTok users will see and be able to enter via the Ad. To enter via the Ad, click on the in-Ad “Sign Up” button and accurately provide the required information: first name, last name, a valid email address, check the box verifying you are 18 years of age or older and agreeing to these Official Rules and make your guess as to “how many OREO cookies would it take to reach the moon?” Note: Your guess is for fun only and will NOT impact whether or not you receive an entry. Upon completion and submission of the registration form and providing your guess, you will receive 1 entry into the Sweepstakes. In addition to the Sponsor’s Privacy Policy, as outlined in Section 9 of these Official Rules, entries through the Ad are also subject to Meta’s Privacy Policy found at https://www.facebook.com/privacy/policy/ and https://privacycenter.instagram.com/policy/, and TikTok’s Privacy Policy, found at https://www.tiktok.com/legal/page/us/privacy-policy/en.  You are limited to 1 entry during the Sweepstakes Period, regardless of whether you receive more than 1 invitation to enter.

 

Entry Limit: You are limited to 1 entry during the Sweepstakes Period, regardless of the method used to enter. Use of any robotic, automatic, programmed or similar entry method will void your entry and result in disqualification. Any attempt by any individual to exceed the above-indicated entry limit by using multiple/different e-mail or IP addresses, Facebook, Instagram or TikTok accounts, identities, physical addresses or any other methods will void all of that individual's entries and that individual will be disqualified. In the event of a dispute as to the identity of an entrant, Sponsor and Administrator will rely on the information submitted by the entrant to register for this Sweepstakes. If additional information provided by entrant to claim a prize (including but not limited to entrant’s first and last name) is inconsistent with the information provided at registration, Sponsor and/or Administrator may disqualify such entrant and such disqualification may result in the forfeiture of any prize such entrant may claim (if applicable). Sponsor, in its discretion, may request additional documentation from entrant to confirm entrant’s identity. Failure to comply will result in disqualification.

 

If you choose to enter using a mobile device, standard message and data rates apply in accordance with your personal mobile service plan. Check details of your plan prior to using a mobile device to enter. A mobile device is not required to enter.

 

2. ELIGIBILITY: The Sweepstakes is open to legal residents of the 50 United States and the District of Columbia (“D.C.”) who are 18 years of age or older at time of entry. The respective employees, officers and directors of the Sponsor, Merkle Inc. (“Administrator”), HMT Associates, Inc., Goodness Inc., Vayner Media, BulletProof , and the respective parent companies, affiliates, subsidiaries and agencies of each of the foregoing (collectively the “Promotion Parties”), and members of the immediate families (defined as including spouse, biological, adoptive and step-parents, grandparents, siblings, children and grandchildren, and each of their respective spouses, regardless of where they reside) or households (whether related or not) of any of the above are not eligible to participate in the Sweepstakes. The Sweepstakes is void outside the 50 United States, D.C., and where prohibited.  All federal, state and local laws and regulations apply.

 

3. SWEEPSTAKES DRAWING AND WINNER REQUIREMENTS: Administrator is an independent organization whose decisions, along with those of the Sponsor, are final and binding in all matters related to the Sweepstakes, including but not limited to those related to the selection of the potential winners. Administrator will select the potential prize winners in a random drawing from all eligible entries received during the Sweepstakes Period through all entry methods combined on or around October 1, 2025. Each potential Grand Prize winner (or if potential winner is 18 years of age or older but is deemed a minor in the jurisdiction where they reside (“Minor”), such Minor’s parent/legal guardian) will be required to sign and return a Declaration of Compliance, Liability Waiver and where not prohibited a Publicity Release ("Declaration") which must be received by Administrator within 4 days of the date notice or attempted notice is sent, in order to claim the prize. Each potential First Prize winner will be required to provide their mailing address for prize fulfillment purposes within 4 days of first attempted delivery of prize notification or potential winner may be disqualified and forfeit the applicable prize, which may be awarded to an alternate winner in a random drawing from among all remaining eligible entries received, as determined by Sponsor in its sole discretion. If a potential winner cannot be contacted, or a prize or prize notification is returned as undeliverable, or if a potential winner (or their parent/legal guardian if potential winner is a Minor) fails to sign and return the Declaration or provide any other requested information within the required time period, or if a potential winner is deemed ineligible to receive a prize for any reason, the applicable prize will be forfeited and may be awarded to an alternate winner in a random drawing from among all remaining eligible entries. If necessary, this process will be repeated up to 3 times, after which the prize will not be awarded if it is unclaimed in accordance with these Official Rules.

 

Odds of winning a prize will depend on the number of eligible entries received during the Sweepstakes Period through all entry methods combined. Receiving a prize is contingent upon compliance with these Official Rules.

 

4. PRIZES AND APPROXIMATE RETAIL VALUE (“ARV”):

 

2 Grand Prizes: $1,000 prepaid card, terms and conditions apply. ARV of each Grand Prize: $1,000.00.

10 First prizes: $100 prepaid card, terms and conditions apply. ARV of each First Prize: $100.00.

 

Additional Terms for All Prizes: All prize details will be determined by Sponsor in its own discretion. The right to claim a prize is non-transferable and no substitution or cash redemption for a prize will be made except as provided herein or at the Sponsor’s sole discretion. Sponsor may substitute a prize of equal or greater value if the advertised prize becomes unavailable. By accepting a prize, each winner (or their parent/legal guardian if potential winner is a Minor) acknowledges that their prize is awarded “as is” and that the Released Parties (as defined in Section 5, below) have not made, and are not in any manner responsible or liable for, any representation, guarantee or warranty, express or implied, in law or in fact, relative to the prize or any portion thereof, including but not limited to its quality, condition or fitness for a particular purpose.  Limit of 1 Grand Prize and 1 First Prize per person. Total ARV of all available prizes is $3,000.00. Any and all federal, state and local taxes are the sole responsibility of the winners.  Prizes will be fulfilled within approximately 8-10 weeks after the conclusion of the Promotion Period and verification of winners’ eligibility and compliance with these Official Rules.

 

5. RELEASE: By entering the Sweepstakes, each entrant, (and, if the entrant is a Minor, their parent/legal guardian) agrees to release and hold Promotion Parties, Meta Platforms, Inc., TikTok Inc., their respective parents, subsidiaries, affiliates, promotion agencies and agents, and each of their respective directors, officers, employees and assigns (the “Released Parties”), harmless from and against any and all claims, causes of action and liability arising out of participation in the Sweepstakes, including, but not limited to, claims for personal injury, death, or damage to or loss of property, third party claims involving the right to privacy, right of publicity, or intellectual property infringement, or receipt, redemption, use or misuse of any prize (if applicable). Acceptance of a prize constitutes winner’s (and their parent’s or legal guardian’s, if winner is a Minor) permission to the Promotion Parties to use winner’s name, prize information, likeness, biographical information (including hometown and state) and photograph (including but not limited to their Facebook, Instagram or TikTok profile photo, as applicable) for marketing purposes in all media worldwide without limitation or further compensation, notice or right of approval, unless prohibited by law.

 

6. GENERAL RULES: By entering the Sweepstakes, entrants (and their parents/legal guardians if entrants are Minors) accept and agree to these Official Rules and the decisions of the Sponsor and Administrator. Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes if any fraud, technical failures, human error, or any other factor impairs the integrity or proper functioning of the Sweepstakes, or any event or cause beyond Sponsor’s control (e.g. events such as natural calamities, national emergencies, wide spread illnesses, declarations of war, acts of God, acts of terrorism or government shutdown of a social media platform) (each, a “discontinuance”) interferes with any aspect of the Sweepstakes, including, but not limited to, fulfillment of the prizes, as determined by Sponsor in its sole discretion. In such event, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance to award the prizes. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes, including, but not limited to, submitting fraudulent entries, or to be acting in violation of the Official Rules of this or any other promotion offered by Sponsor or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. In no event will more prizes than are stated in these Official Rules be awarded. If, for any reason, more prize notifications are sent (or more claims are received) than the number of prizes offered as set forth in these Official Rules, Sponsor reserves the right to award the intended number of prizes through a random drawing from among all eligible prize notifications/claims received. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes-related materials or notifications and these Official Rules, these Official Rules shall prevail, govern and control.

 

7. Limitations of Liability: The Released Parties are not responsible for: (a) any incorrect or inaccurate information, either caused by printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes or provided by entrants; (b) technical failures of any kind, including, but not limited to, malfunctions, interruptions, or disconnections to the internet, in phone lines, social media platforms, or network hardware or software; (c) unauthorized human intervention in any part of the Sweepstakes, including, but not limited to, the entry process; (d) technical or human error which may occur in the administration of the Sweepstakes, including, but not limited to, the processing of entries; (e) late, lost, undeliverable, damaged or stolen mail; or (f) lost, late, unreceived, damaged, incomplete, invalid, un-intelligible, garbled, delayed or misdirected entries or failure to receive entries due to limitation of third-party social network platforms. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Sweepstakes, if it is possible.

 

8. WAIVER AND DISPUTES: Except where prohibited, each entrant (and their parent/legal guardian if the entrant is a Minor) agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan or the appropriate Michigan State Court located in Oakland County, Michigan; (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (c) to the extent allowed by applicable law, under no circumstances will entrant (AND THEIR PARENT/LEGAL GUARDIAN IF ENTRANT IS A MINOR) be permitted to obtain awards for, and entrant (AND THEIR PARENT/LEGAL GUARDIAN IF ENTRANT IS A MINOR) hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant (and their parent/legal guardian if the entrant is a Minor) and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan. Furthermore, EACH entrant (AND THEIR PARENT/LEGAL GUARDIAN IF ENTRANT IS A MINOR) and each of the Promotion Parties hereby waive, to the fullest extent permitted by applicable law, any right THEY may have to a trial by jury in respect of any claim or dispute arising from or relating to the Sweepstakes or these Official Rules.

 

The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed as if the invalid or illegal provision were not contained herein.

 

9. Entrants’ Personal Information: Information collected from entrants is subject to Sponsor’s Privacy Policy and Meta’s Privacy Policy found at https://www.facebook.com/privacy/policy/ and https://privacycenter.instagram.com/policy/ or TikTok’s Privacy Policy found at https://www.tiktok.com/legal/page/us/privacy-policy/en, as applicable.

 

10. WINNERS LIST: For a list of the winners, please click click here. Winners list will be posted after winner confirmation is complete.

 

11. SPONSOR: Mondelēz Global LLC, 100 Deforest Avenue, East Hanover, NJ 07936.

 

12. SWEEPSTAKES ADMINISTRATOR: Merkle Inc., 3000 Town Center, Suite 2100, Southfield, MI 48075.

 

All trademarks used herein are the property of their respective owners.

 

Any questions, comments or complaints regarding this Sweepstakes must be directed to the Sponsor or Administrator only, and NOT to Meta Platforms, Inc. or TikTok Inc.