NO PURCHASE NECESSARY. A PURCHASE OR
PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.
This Promotion consists of 2 separate sweepstakes. During the Promotion Period, enter for the Grand Prize by using Entry Method 1 below and/or enter for the First Prize using Entry Method 2 below.
Pass the TUMS Sweepstakes (the “Promotion”) is open only to legal residents of the 50 United States and the District of Columbia who are at least 21 years old at the time of entry. To receive prizes valued at $2,000 or more, entrant must be able to submit a valid IRS Form W-9. Employees of Haleon US Holdings LLC (“Sponsor”), Merkle Inc. (“Administrator”), Dentsu Creative, and their parent and affiliate companies as well as the immediate family (spouse, parents, siblings, and children) and household members of each such employee are not eligible.
Participation constitutes each entrant’s full and unconditional agreement to these official rules (“Official Rules”). The Promotion is subject to all applicable federal, state and local laws and regulations and is void where prohibited. Sponsor’s and Administrator’s decisions are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all the requirements set forth herein.
In the event
there is a discrepancy or inconsistency between any statements
contained in any Sweepstakes-related materials and these Official Rules, these
Official Rules shall prevail, govern and control.
Entrants agree that they may
not use or attempt to use any method to obtain more than the stated number of
permissible entries using robotic, automatic, programmed, or any other means,
including but not limited to using
multiple/different email addresses, identities, registrations and logins or any
other methods.
Violation of these requirements or any other aspect of these Official Rules will
void all Sweepstakes entries of the person(s)
responsible for such action and result in their disqualification from the
Sweepstakes.
Sponsor: Haleon US Holdings
LLC (“HALEON”), 184 Liberty Corner Road, Warren, NJ 07059. Administrator:
Merkle Inc. (previously known as HelloWorld, Inc.), 3000 Town Center, Suite
2100, Southfield, MI 48075.
The Sweepstakes begins on January 9, 2026 at 12:00 a.m. Eastern Time (“ET”) and ends on January 25, 2026 at 11:59 p.m. ET (the "Promotion Period"). Instagram’s, TikTok’s and YouTube’s servers (as applicable) are the official time-keeping devices for the Sweepstakes.
To participate by posting content on Instagram, TikTok, or if entering by posting content via Entry Method 1 below, YouTube, you will need to have a personal Instagram, TikTok and/or YouTube account (each a “Social Account”). Creating each Social Account is free but subject to the applicable terms and conditions: Instagram Terms of Use; TikTok Terms of Service; YouTube Terms of Service. For TikTok, your account privacy must be set to allow for friends to direct message you. If entering via a mobile device and using your wireless carrier’s network, standard data charges from your wireless carrier may apply.
You may then enter during the Promotion Period by using any of the entry methods below.
During the Promotion Period, take the following steps to earn an entry:
· If entering by posting on Instagram or TikTok, follow @TUMSofficial
· Post a video of 120 seconds or less in your inline feed showing us how you “Pass the TUMS” (i.e. move a bottle of TUMS antacid tablets from point A to point B) and include the hashtag #PasstheTUMSsweepstakes in the original caption to your post (your “Post”). Additionally,
o The TUMS product must be a bottle of TUMS and it must be clearly visible in the video
o For TikTok, you must include the hashtag #PasstheTUMSsweepstakes as a text overlay on your video as well as in the caption of your Post
o Note: Posts to Instagram Stories and posts where the hashtag is included in a comment rather than the caption of your original post will not be deemed entries
· Other than the required bottle of TUMS in your video, your Post need not include any reference, positive or negative, to Sponsor’s products or services, and including such a reference will not improve your chance of winning. However, your Post must not violate any of the Content Restrictions listed below.
· Your account settings must be public when you post and remain public until the prizes are awarded (as described in the Prize Drawing and Winner Requirements section below)
· You must not change your Instagram/TikTok/YouTube handle once you post to enter this Promotion and until the prizes are awarded (as described in the Prize Drawing and Winner Requirements section below)
By posting content that conforms to all of the above requirements you will receive 1 entry into the drawing for the Grand Prize only. Sponsor, in its sole discretion, may disqualify any post that it finds unlawful, or in violation of these Official Rules.
To enter without purchase/posting a video to social media, print your name, address, phone number, email address, and date of birth on a piece of paper and mail it in an envelope with proper postage to “Pass the TUMS Sweepstakes,” c/o Merkle Inc., P.O. Box 5020, Department 868224, Kalamazoo, MI 49003-5020. You will receive 1 entry into the Sweepstakes. Limit: 1 entry per envelope. All mail-in entries must be sent/postmarked by January 25, 2026 and received by February 2, 2026. All entries become the exclusive property of Sponsor, and none will be acknowledged or returned. Proof of sending or submission will not be deemed to be proof of receipt by the Sponsor. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified.
You may earn a maximum of 3 entries using Entry Method 1 by any combination of the above methods, however you may only receive 1 entry by posting on each social platform (Instagram, TikTok or YouTube).
On January 9, 2026 at approximately 12:00 p.m. ET, Sponsor’s post advertising this Sweepstakes will go live on Instagram and TikTok (herein the “Sweepstakes Post”). During the Promotion Period, locate Sponsor’s Sweepstakes Post and take the following actions to receive 1 entry into the Sweepstakes drawing for First Prizes only, as set forth in the Prize Drawing and Winner Requirements section below:
· Follow @TUMSofficial on the Social Account you are using to enter;
· “Comment”
on the Sweepstakes Post with the phrase Pass the TUMS
· Your
Comment need not include any positive reference to Sponsor’s products or
services and including such a reference will not improve your chance of
winning. However, your Comment must not violate any of the Content
Restrictions listed below; and
· You
must not change your Instagram/TikTok handle once you post to enter this
Sweepstakes and until the prizes are awarded (as described Prize Drawing and
Winner Requirements, below) so that we may communicate with you.
You may enter 1 time on Instagram and 1 time on TikTok using Entry Method 2 during the Promotion Period.
· If posting a “Pass the TUMS” video to enter, your post must be your original work;
· If posting a comment on the Sweepstakes Post to enter, you are not required to include any text in your Comment other than Pass the TUMS. However, if you do include any other optional text in your Comment, such text must be your original work;
· Your Post/Comment must not convey any claims of Sponsor’s products or services that would be deemed unsubstantiated or deceptive if made by Sponsor;
· You must have permission to include the names or likenesses of other individuals and to grant the rights set forth in the Sponsor’s Use of Social Post Content section below. You should only include minors in your Post/Comment if they are your children/wards. If requested, entrant must be able to provide such permissions in a form acceptable to Sponsor;
o Therefore your Post/Comment must not contain content created by a third party, such as logos, branded products (other than Sponsor’s products), music (other than Sponsor’s custom sound), images or artwork;
· Your Post/Comment must not make references to or include: alcohol, illegal drugs, marijuana, tobacco, or firearms/weapons, any activities that are or appear to be dangerous, or any political agenda;
· Your Post/Comment may not be indecent, obscene, sexually explicit, hateful, promote bigotry, racism, hatred, or harm against any group or individual or promote discrimination based on race, gender, religion, nationality, disability, sexual orientation, or age; and
· Your Post/Comment may not be tortious, defamatory, libelous, disparage Sponsor or any other person or party, or contain material that is unlawful in any way.
Multiple entrants are not permitted to share the same Social Account or email address. In the event of a dispute as to the identity of an entrant, Sponsor and Administrator will rely on the information associated with entrant's Social Account used to enter the Promotion. If additional information provided by entrant to claim the prize is inconsistent with the Social Account used to enter, Sponsor and/or Administrator may disqualify such entrant and such disqualification may result in the forfeiture of any prizes won. Sponsor, in its discretion, may request additional documentation from entrant to confirm entrant’s identity.
Posting a Post or Comment constitutes entrant’s consent to give Sponsor a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such Post/Comment in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes. If requested, entrant will sign any documentation that may be required for Sponsor or its designees to make use of the non-exclusive rights entrant is granting to use the Post or Comment.
Administrator is an independent organization whose decisions as to the selection of the potential winners are final and binding.
Administrator will randomly select the potential Grand Prize winner from all eligible entries received via Entry Method 1 during the Promotion Period, on or around February 9, 2026. If the potential Grand Prize winner entered by posting on Instagram or YouTube, the potential winner will be notified by direct message from Sponsor’s @TUMSofficial account on the social channel used to enter and will be asked to provide their first and last name and email address within 3 days of the date notice or attempted notice is sent in order to claim the prize. If the potential Grand Prize winner entered by posting on YouTube, the potential winner will be notified by public reply from the official @TUMSUS channel to the potential winner’s Post and/or by pinned public comment to the Post and will be provided instructions as to how to provide their first and last name and email address within 3 days of the date notice or attempted notice is sent in order to claim the prize. Sponsor may also require a potential winner who entered by posting on YouTube to place a Sponsor‑provided verification phrase in a temporary comment on their YouTube channel or in the description of the video used to enter within 2 days of the date this instruction is sent/was attempted to be sent in order to verify the account.
Next, the potential Grand Prize winner will be required to sign and return a Declaration of Compliance, Liability Waiver and where not prohibited a Publicity Release ("Declaration") and an IRS Form W-9 which must be received by Administrator within 3 days of the date notice or attempted notice is sent, in order to claim the prize. If the potential Grand Prize winner cannot be contacted, fails to respond with the verification phrase (if applicable), sign and return the Declaration, the IRS Form W-9, or provide any other requested information within the required time period, or the prize is returned as undeliverable, the potential winner forfeits the prize.
Administrator will randomly select the potential First Prize winners from all eligible entries received via Entry Method 2 during the Promotion Period, on or around January 27, 2026. Each potential First Prize winner will be notified by direct message from Sponsor’s @TUMSofficial account on the social channel used to enter and will be asked to provide their first name, last name, home mailing address, and date of birth to confirm eligibility and for purposes of prize fulfillment within 2 days of the date notice or attempted notice is sent in order to claim the prize. If a potential First Prize winner cannot be contacted, fails to provide any requested information within the required time period, or the prize is returned as undeliverable, the potential winner forfeits the prize.
If a potential winner of any prize cannot be contacted, fails to sign and return the Declaration, the IRS Form W-9, or provide any other requested information within the required time period, or the prize is returned as undeliverable, the potential winner forfeits the prize. Receiving a prize is contingent upon compliance with these Official Rules. In the event that a potential winner is disqualified for any reason or forfeits any prize, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries for the applicable drawing – the Grand Prize Drawing or the First Prize Drawing. Only 3 alternate drawings will be held, after which the applicable prize will remain un-awarded.
· 1 Grand Prize (to be awarded to an entrant who entered using Entry Method 1): $5,000, fulfilled as a check. ARV: $5,000.
· 50 First Prizes (to be awarded to entrants who entered using Entry Method 2): 1 $50 food delivery service digital prepaid card. Terms and conditions apply. Prepaid card must be used within 3 years of issuance; after which time it will expire. ARV: $50 each.
The total ARV of all available prizes offered to entrants who entered using Entry Method 1: $5,000.
The total ARV of all available prizes offered to entrants who entered using Entry Method 2: $2,500.
The odds of winning a prize depend on the total number of eligible entries received for the applicable drawing during the Promotion Period.
Prizes are non-transferable, and no substitution will be made except as provided in the Sponsor’s sole discretion should the prize become unavailable. In this case, a prize of equal or greater value will be offered. Winners are responsible for all taxes and fees associated with prize receipt and/or use. The Grand Prize winner will receive an IRS Form 1099 MISC reporting the actual value of the prize received. ARVs are determined as of the time these Official Rules were published and the value of a prize may fluctuate. A winner is not entitled to any difference between the ARV and the actual value of the prize at the time the prize is awarded. Where applicable, prize style, size and all other details will be determined by Sponsor in its sole discretion. All other costs and expenses associated with acceptance of the prize that are not expressly set forth herein shall be solely the winner’s responsibility. Prizes are provided “as is” without warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose or non-infringement. The Grand Prize will be fulfilled approximately 8-10 weeks after the Grand Prize winner is confirmed. First Prizes will be fulfilled approximately 2 weeks after winner confirmation. Limit of 1 prize per person.
By entering the Promotion, entrants agree to release and hold harmless Sponsor, Dentsu Creative, Administrator, Meta Platforms, Inc., TikTok Inc., YouTube LLC and their respective subsidiaries, affiliates, suppliers, distributors, advertising and promotion agencies and prize suppliers and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from any and all actions, claims, injury, loss or damage arising in any manner, directly or indirectly, from participation in this Promotion and/or acceptance, use, inability to use, misuse or redemption of a prize (including any injury or harm related thereto).
Except where prohibited, participation in the Promotion constitutes each winner’s consent and grant to Sponsor and its agents to use the following information about the winner (to the extent provided by winner as part of the entry or winner confirmation process): winner’s name, city, state, likeness, photograph, Sweepstakes entry, social handle and photo, voice, opinions and/or prize information for promotional advertising or other purposes, in any media without further notice, review, approval, payment or other consideration. Sponsor is not obligated to use any of the above-mentioned information or content but may do so and may edit these materials at its sole discretion, without further obligation or compensation. Sponsor will not use any of the above mentioned information in a manner that is inconsistent with its Privacy Policy or applicable law.
Sponsor reserves the right to cancel, suspend and/or modify the Promotion, including but not limited to fulfillment of the prize(s), where any of the following “Issues” occur:
· Fraud;
· Technical failures;
· Human error;
· Any other factor that impairs the integrity or proper functioning of the Promotion; or
· Any event or cause beyond Sponsor’s control (e.g. events such as natural calamities, national emergencies, widespread illnesses, declarations of war, acts of God, acts of terrorism) that interferes with any aspect of the Promotion, as determined by Sponsor in its sole discretion.
·
Where one or more of the above Issues occurs,
Sponsor will make reasonable efforts to award all remaining Sweepstakes prizes
by conducting a random drawing from among all eligible entries received up to
the date of the Issue; and/or modify the prizes offered.
Sponsor reserves the
right, in its sole discretion, to disqualify any individual it finds to be
tampering with the entry process or the operation of the Promotion, including
but not limited to submitting fraudulent entries,
or to be acting in violation of the Official Rules or in an unsportsmanlike or
disruptive manner. Any attempt by any person to deliberately undermine the
legitimate operation of the Promotion may be a violation of criminal and civil
law and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent
permitted by law. Sponsor’s failure to enforce any term of these Official Rules
shall not constitute a waiver of that provision.
In no event will more prizes than are stated in these Official Rules be awarded. If, for any reason, more prize notifications are sent than the number of prizes offered in these Official Rules, Administrator and Sponsor reserve the right to award only the stated number of prizes through a random drawing from among those entrants who were notified, confirmed to be eligible and where applicable, took the required action(s) to claim the prize.
The Released Parties are not responsible for:
· Any incorrect or inaccurate information either provided by entrants or caused by printing errors or by any of the equipment or programming associated with or utilized in the Promotion;
· Technical failures of any kind, including but not limited to malfunctions, interruptions, or disconnections to the internet, social media platforms, in phone lines or network hardware or software;
· Unauthorized human intervention in any part of the Promotion, including but not limited to the entry process;
· Technical or human error which may occur in the administration of the Promotion, including but not limited to the processing of entries;
· Late, lost, undeliverable, damaged or stolen mail; delayed or misdirected entries or failure to receive entries due to limitation of third-party social network platforms;
· Entries that are erroneously deleted, lost or destroyed or corrupted. In this case, entrants sole remedy is to take the required actions to receive another entry(s) in the Promotion, if it is possible; or
· Any
injury or damage to persons or property which may be
caused, directly or indirectly, in whole or in part, from entrant’s
participation in the Promotion or to the receipt, use, inability to use or
misuse of any prize.
Except where prohibited, entrant agrees that:
· Any and all disputes, claims and causes of action arising out of or connected with this Promotion or any prize awarded shall be resolved individually without resort to any form of class action and exclusively by the United States District Court for the Eastern District of Michigan or the appropriate Michigan State Court located in Oakland County, Michigan;
· Any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Promotion, but in no event attorneys’ fees; and
· Under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.
· All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Promotion, shall be governed by and construed in accordance with the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction) which would cause the application of the laws of any jurisdiction other than the State of Michigan.
If the application of any provision of these Official Rules to any particular facts or circumstances shall for any reason be held to be invalid, illegal or unenforceable by a court, arbitration panel or other tribunal of competent jurisdiction, then:
·
The validity, legality and enforceability of
such provision as applied to any other particular facts or circumstances and
the other provisions of these Official Rules shall not in any way be affected
or impaired thereby; and
·
Such provision shall be enforced to the maximum
extent possible.
In addition, if any provision contained in these Official Rules shall for any reason be held to be excessively broad as to duration, geographical scope, activity or subject, it shall be construed by limiting and reducing it so as to be enforceable to the extent compatible with applicable law.
Information collected from entrants is subject to Sponsor’s Privacy Policy.
See this winner list for the winners of each Sweepstakes. The winner list will be posted after winner confirmation is complete.
©2026 Merkle Inc. All rights reserved.
This promotion is in no way sponsored, endorsed or administered by, or
associated with, Meta Platforms, Inc., Tik Tok Inc. or YouTube, LLC