Wingstop Game Day Hookup Sweepstakes

Official Rules

NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

Eligibility:

Wingstop Game Day Hookup Sweepstakes (the “Sweepstakes”) is open only to legal residents of AL, AR, AZ, CA, CO, CT, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MA, MD, MI, MN, MO, MS, NC, NE, NH, NJ, NM, NY, OH, OK, OR, PA, SC, SD, TN, TX, UT, VA, WA, WI, WV and WY (each, an “Eligible State” and collectively, the “Eligible States”) who are at least 18 years old at the time of entry. Employees of Wingstop Restaurants Inc. (“Sponsor”), Merkle Inc. (“Administrator”), Squarewave, LLC, and all of their respective parent and affiliate companies as well as the immediate family (spouse, parents, siblings, and children) and household members of each such employee are not eligible. The Sweepstakes is subject to all applicable federal, state and local laws and regulations. Note: Sweepstakes is void in AK, HI, ME, MT, ND, NV, RI, VT and where prohibited.

Agreement to Official Rules; Entrants will be Disqualified for Violations:

Participation constitutes the entrant’s full and unconditional agreement to these Official Rules. All federal, state and local laws apply. Sponsor’s and Administrator’s decisions are final and binding in all matters related to the Sweepstakes. Winning the prize is contingent upon fulfilling all requirements set forth herein. In the event there is a discrepancy or inconsistency between any other statements contained in any Sweepstakes-related materials and the Official Rules as posted on the Promotion Site (defined below in the “How to Enter Section”), the Official Rules as posted on the Promotion Site shall prevail, govern and control. Entrants agree that they may not use or attempt to use any method to obtain more than the stated number of permissible entries using robotic, automatic, programmed, or any other means (including but not limited to using multiple/different email addresses, identities, registrations and logins or any other methods. Violation of any of these requirements will void all Sweepstakes entries of the person(s) responsible for such action and result in their disqualification from the Promotion.

Sponsor/Administrator:

Sponsor: Wingstop Restaurants Inc., 2801 North Central Expressway, Dallas, TX 75204. Administrator: Merkle Inc. (previously known as HelloWorld, Inc.), 3000 Town Center, Suite 2100, Southfield, MI 48075.

Timing:

The Sweepstakes begins on September 4, 2025, at 9:00 a.m. Central Time (“CT”) and ends on September 29, 2025, at 11:59 p.m. CT (the "Promotion Period"). Squarewave LLC’s servers are the official time-keeping devices for the Sweepstakes.

How to Enter:

There are two ways to enter during the Promotion Period.

Method 1 - Make a $10 Purchase at a “Participating Location and Register to Enter:

·       Make a purchase of $10 (before applicable Delivery Fees, Service Fees, Government-imposed Fees, Taxes or Gratuities) or more at a Wingstop restaurant located in the Eligible States that are advertising this Sweepstakes (each a “Participating Location”, and collectively, the “Participating Locations”). You may place your order via Wingstop.com or the Wingstop App. Note: orders placed through third party marketplaces are not eligible.

·       Go to https://wingstopchallenge.com (“Promotion Site”) and follow the links and instructions to accurately complete and submit the registration form, including:

o   First and last name (initials are not sufficient)

o   Email address

o   Phone number

o   Date of birth

o   Order number for your $10 (before applicable Delivery Fees, Service Fees, Government-imposed Fees, Taxes, or Gratuities) or more purchase found on your receipt or online order confirmation.

o   Checking the boxes that confirm you 1) are a legal resident of an Eligible State; 2) have read and agree to the Official Rules and Sponsor’s Privacy Policy; 3) give consent to be contacted by Administrator if your entry is selected and you are verified to be the winner.

·       Upon submitting a completed registration that includes a valid order number for a purchase of $10 or more as set forth above, you will receive 1 entry into the Sweepstakes.

Method 2 – Enter by Mail:

To enter without purchase, print your name, address, phone number, email address and date of birth on a piece of paper and mail it in an envelope with proper postage to “Wingstop Game Day Hookup Sweepstakes,” c/o Merkle Inc., P.O. Box 5008, Department 867648, Kalamazoo, MI 49003-5008. You will receive 1 entry into the Sweepstakes. Limit: 1 entry per envelope. Your mail-in entries must be sent/postmarked by September 29, 2025, and received by October 6, 2025. All entries become the exclusive property of Sponsor, and none will be acknowledged or returned. Proof of sending or submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified.

Entry Limits:

You may receive 10 entries during the Promotion Period by any combination of the two Entry Methods outlined above. Multiple entrants are not permitted to share the same email address. In the event of a dispute as to the identity of an entrant, Sponsor and Administrator will rely on the information submitted by the entrant to register for this Sweepstakes. If any additional information provided by an entrant is inconsistent with the information provided at registration for this Sweepstakes, Sponsor and/or Administrator may disqualify such entrant and such disqualification may result in the forfeiture of any prizes won. Sponsor, in its discretion, may require additional documentation from an entrant to show proof of entrant’s identity.

Prize Drawing:

Administrator is an independent organization whose decisions as to the selection of the potential winner are final and binding. Administrator will randomly select the potential Sweepstakes winner from all eligible entries received during the Promotion Period on or around October 13, 2025, and will notify the potential winner by email. If a potential winner of any prize cannot be contacted, fails to provide any requested information within the required time period, or the prize is returned as undeliverable, the potential winner forfeits the prize. Receiving a prize is contingent upon compliance with these Official Rules. In the event that the potential winner is disqualified for any reason or forfeits the prize, Sponsor will award the prize to an alternate winner by random drawing from among all remaining eligible entries. Only 3 alternate drawings will be held, after which the prize will remain un-awarded.

Prize:

Quantity, Description and Approximate Retail Value (“ARV”):

·       1 Grand Prize: “Free Wings Thru End of Year” consisting of 2 digital Wingstop® Gift Cards: one valued at USD $500.00 and one valued at USD $99.00, for a combined total prize value of USD $599.00 (collectively, the “Gift Cards”). This total value is equal to or greater than the current dine-in/carryout price of one 30PC Wings (Wings by the Piece – Mix & Match) (USD $51.50) every week from 10/20/2025 to 12/31/2025, for a total of 11 30PC Wings (USD $566.50), excluding Delivery Fees, Service Fees, Government-imposed Fees, Taxes, or Gratuities. The Gift Cards may be redeemed only at participating Wingstop® branded locations in the United States and the District of Columbia (excluding territories or possessions), through Wingstop.com or the Wingstop App. Gift Cards may be used toward any available menu items in a single or multiple transactions until the full value is expended. Winner is responsible for any purchase amount exceeding the Gift Card balance at the time of redemption. Delivery Fees, Service Fees, Government-imposed Fees, Taxes, and Gratuities may apply. Gift Cards are not redeemable for cash and cannot be replaced if they are lost, stolen, or damaged. Gift Cards are subject to the standard terms and conditions provided with the cards and applicable law, including federal and state gift card regulations. Gift Cards do not expire.

Total ARV:

The total ARV of all available prizes in the Sweepstakes is $599.

Odds of Winning:

The odds of winning a prize depend on the total number of eligible entries received during the Promotion Period.

Additional Prize Terms:

Prizes are non-transferable, and no substitution will be made except as provided in the Sponsor’s sole discretion should the prize become unavailable. In this case, a prize of equal or greater value will be offered. Winners are responsible for all taxes and fees associated with prize receipt and/or use. ARVs are determined as of the time these Official Rules were published, and the value of a prize may fluctuate. A winner is not entitled to any difference between the ARV and the actual value of the prize at the time the prize is awarded. Where applicable, prize style, size and all other details will be determined by Sponsor in its sole discretion. All other costs and expenses associated with acceptance of the prize that are not expressly set forth herein shall be solely the winner’s responsibility. Prize will be fulfilled via email to the winner after the conclusion of the Sweepstakes no later than October 20, 2025.

Release:

By receipt of any prize, winner agrees to release and hold harmless Sponsor, Squarewave, LLC, Administrator and their respective subsidiaries, affiliates, suppliers, distributors, advertising and promotion agencies and prize suppliers and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from any and all actions, claims, injury, loss or damage arising in any manner, directly or indirectly, from participation in this Sweepstakes and/or acceptance, use, inability to use, misuse or redemption of a prize (including any injury or harm related thereto).

Publicity:

Except where prohibited, participation in the Sweepstakes constitutes winner’s consent and grant to Sponsor and its agents to use the following information about the winner (to the extent provided by winner as part of the entry or winner confirmation process): winner’s name, city, state, likeness, photograph, Sweepstakes entry, voice, opinions and/or prize information for promotional advertising or other purposes, in any media without further notice, review, approval, payment or other consideration. Sponsor is not obligated to use any of the above-mentioned information or content but may do so and may edit these materials at its sole discretion, without further obligation or compensation. Sponsor will not use any of the above-mentioned information in a manner that is inconsistent with its Privacy Policy or applicable law.

General Conditions:

Sponsor’s Right to Modify or Cancel:

Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, including but not limited to fulfillment of the prize(s), where any of the following “Issues” occur:

·       Fraud

·       Technical failures;

·       Human error;

·       Any other factor that impairs the integrity or proper functioning of the Sweepstakes; or

·       Any event or cause beyond Sponsor’s control (e.g. events such as natural calamities, national emergencies, widespread illnesses, declarations of war, acts of God, acts of terrorism) that interferes with any aspect of the Sweepstakes, as determined by Sponsor in its sole discretion.

·       Where one or more of the above Issues occurs, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of the Issue; and/or modify the prizes offered.

Sponsor’s Right to Disqualify Entrants:

Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes, including but not limited to submitting fraudulent entries, or to be acting in violation of the Official Rules of this Sweepstakes or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

Sponsor’s Right to Limit Prizes Awarded to the Number Stated in these Rules:

In no event will more prizes than are stated in these Official Rules be awarded. If, for any reason, more prize notifications are sent than the number of prizes offered in these Official Rules, Sponsor reserves the right to award only the stated number of prizes through a random drawing from among those entrants who were notified, confirmed to be eligible and where applicable, took the required action to claim the prize.

Limitations of the Scope of Responsibility:

The Released Parties are not responsible for:

·       Any incorrect or inaccurate information either provided by entrants or caused by printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes;

·       Technical failures of any kind, including but not limited to malfunctions, interruptions, or disconnections to the internet, social media platforms, in phone lines or network hardware or software;

·       Unauthorized human intervention in any part of the Sweepstakes, including but not limited to the entry process;

·       Technical or human error which may occur in the administration of the Sweepstakes, including but not limited to the processing of entries;

·       Late, lost, undeliverable, damaged or stolen mail; delayed or misdirected entries or failure to receive entries due to limitation of third-party social network platforms;

·       Entries that are erroneously deleted, lost or destroyed or corrupted. In this case, the entrant’s sole remedy is to take the required actions to receive another entry(s) in the Sweepstakes, if it is possible; or

·       Any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from the entrant’s participation in the Sweepstakes or to the receipt, use, inability to use or misuse of any prize.

Disputes:

Except where prohibited, each entrant agrees that:

·       Any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually without resort to any form of class action and exclusively by the United States District Court for the Eastern District of Michigan or the appropriate Michigan State Court located in Oakland County, Michigan;

·       Any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and

·       Under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. 

·       All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by and construed in accordance with the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction) which would cause the application of the laws of any jurisdiction other than the State of Michigan.

Severability: 

If the application of any provision of these Official Rules to any particular facts or circumstances shall for any reason be held to be invalid, illegal or unenforceable by a court, arbitration panel or other tribunal of competent jurisdiction, then:

·       The validity, legality and enforceability of such provision as applied to any other particular facts or circumstances and the other provisions of these Official Rules shall not in any way be affected or impaired thereby; and

·       Such provision shall be enforced to the maximum extent possible. 

In addition, if any provision contained in these Official Rules shall for any reason be held to be excessively broad as to duration, geographical scope, activity or subject, it shall be construed by limiting and reducing it so as to be enforceable to the extent compatible with applicable law.

Entrant's Personal Information:

Information collected from entrants is subject to Sponsor’s Privacy Policy.

Winner List:

See this winner list for the Sweepstakes winners. The winner list will be posted after winner confirmation is complete.

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